- Free AI Brand Colour Generator
Brand Colour Picker
Generate professional brand colour palettes tailored to your industry and brand personality using AI. Our tool creates harmonious 5-colour schemes with hex codes ready for your website, logo, and marketing materials.
Colour is one of the most powerful tools in branding. Studies show that colour increases brand recognition by up to 80%, and 85% of consumers cite colour as the primary reason for purchasing a product. Getting your brand colours right from the start saves time and money on future rebranding.
How Our AI Colour Generator Works
Describe Your Brand
Enter your business name, industry, and choose a mood (modern, playful, luxurious, bold, etc.).
AI Generates Palettes
Our AI creates 3 unique 5-colour palettes with hex codes, each tailored to your brand personality and industry norms.
Save & Apply
Save your favourite palette to your KoraKit account. Your colours automatically apply across all tools — logos, invoices, letterheads.
Colour Psychology for Brands
Every colour triggers emotional and psychological responses. Understanding these associations helps you choose colours that align with how you want customers to feel about your brand:
Blue
Conveys: Trust, professionalism, stability
Industries: Finance, technology, healthcare, corporate
Brands: Facebook, PayPal, NHS, Barclays
Green
Conveys: Nature, health, growth, sustainability
Industries: Eco brands, health food, agriculture, wellness
Brands: Whole Foods, Spotify, Starbucks, BP
Red
Conveys: Energy, urgency, passion, excitement
Industries: Food, entertainment, retail, sports
Brands: Coca-Cola, Netflix, Virgin, YouTube
Purple
Conveys: Luxury, creativity, wisdom, royalty
Industries: Beauty, luxury goods, education, creative
Brands: Cadbury, Twitch, Hallmark, Yahoo
Orange
Conveys: Friendliness, creativity, confidence
Industries: Creative, tech startups, children, food
Brands: Amazon, Fanta, EasyJet, Mastercard
Yellow
Conveys: Optimism, warmth, attention, happiness
Industries: Retail, food, travel, children
Brands: McDonald’s, IKEA, National Geographic, Snapchat
Black
Conveys: Sophistication, elegance, authority
Industries: Luxury, fashion, technology, automotive
Brands: Chanel, Nike, Apple, Rolls-Royce
Teal
Conveys: Balance, clarity, calm sophistication
Industries: Wellness, fintech, creative agencies
Brands: Canva, Deliveroo, Vimeo
Colour Accessibility Guidelines
Approximately 4.5% of the population is colour blind, and many more have low vision. Ensuring your brand colours are accessible isn’t just ethical — it’s good business. Here are the key rules:
WCAG AA Contrast (4.5:1)
Normal text must have a contrast ratio of at least 4.5:1 against its background. Large text (18px+ or 14px+ bold) needs at least 3:1.
Don't Rely on Colour Alone
Never use colour as the only way to convey information. Add text labels, icons, or patterns alongside colour indicators (e.g., error states, status badges).
Test With Real Users
Use browser extensions like “Colorblindly” or tools like WebAIM to simulate how colour-blind users see your design. Test all common types (protanopia, deuteranopia, tritanopia).
Document Your Palette
Create a brand style guide with hex codes, RGB values, and defined usage rules for each colour. This ensures consistency across your team and external designers.
Frequently Asked Questions
Consider your industry, audience, and personality. Use colour psychology as a guide, then generate palettes with AI tools. Test for accessibility and ensure they work across digital and print.
Most brands use 3–5 colours: primary (dominant), secondary (supporting), accent (highlights/CTAs), plus background and text colours.
It studies how colours affect emotions. Blue conveys trust, green suggests nature, red signals energy, yellow implies optimism, purple suggests luxury, orange conveys creativity.
Hex codes (e.g., #6366F1) precisely define colours digitally. They ensure consistency across your website, social media, and marketing materials.
Ensure a minimum contrast ratio of 4.5:1 between text and background (WCAG AA). Use WebAIM Contrast Checker to verify. Don’t rely solely on colour to convey information.
Ready to Create Your Brand Colours?
Create a free KoraKit account to generate AI-powered colour palettes, logos,
invoices, and access all 11 startup tools.